Some integrators will design and do not make any

Already covered by an annual growth of 20 to 30 for two to three years, embedded business fleets telematics market is about to cross a new CAP PSA Peugeot Citroën is the first automaker to offer, since the end of 2008, via its subsidiaries of longstay, its Active Fleet Data optional standard on its vehicles. It back in real time, through an electronic enclosure inserted in the vehicle and connected to a network of control, a set of technical information (level of oil, water, wear of the brakes, mileage...) on the State of each vehicle. "The manufacturer becomes a true on-board telematics system integrator", said Robert Maubé, car fleet management Council.

The technology is to follow with a same geolocation GPS box, both the position of vehicles in real time and the rise of functional and technical information, involves 30 actors in a market segmented into four categories. The main are integrators. These specialized companies design and provide a comprehensive integrated embedded telematics, including electronic vehicles, computer platform of reception, processing and restoration of data. "We offer companies a comprehensive system of geolocation and upwelling of technical information which can add options provided by specialists Tom Tom, Garmin navigation aid..." ", says Jean-Marc Desbornes, commercial Director of Masternaut, the leader of France fleet monitoring solutions. Positioned on technical fleets of SMEs, Masternaut is including competed by Novacom, another Integrator aimed rather at large companies. In total, the market consists of 5 to 6 players, key among which are also Orange Business Services (Orange group), which target large accounts, American Qualcomm "too expensive and too high for the French market", according to Pierre Salmona, Board geolocation and mobility, and the Ocean SMEs.

Practices very different

Previously a specialist vehicle anti-theft systems, Tracker became Integrator. "We provide our complete solution to the long period rental Cofiparc since the spring of 2008." "And we go out this month an application on the measurement of drivers of heavy eco-driving", reveals Marc Verdet, Chairman of the Board.

Some integrators will design and do not make any. They buy the electronic boxes to manufacturers or specialty distributors, such as Nomadic Solutions, Mobile Device or Cellocator. "Unlike Masternaut, designs them, we buy casings and reconfigurons in line with our computer data processing platform", says James Newton, responsible for major accounts at Novacom. Distributor housings of geolocation at the base, Nomadic Solutions also designed by: "We are in launching a new which is also office accéloromètre to measure the behaviour of drivers", said Philippe Orvain, its President.

As integrators that have incomplete, they appeal to specialists such as what middleware, software are "aggregators of data enabling the transfer of information between the cabinets and the computing platform of the Manager." For geolocation, integrators develop their map screen tool. Most provide from specialists such as Navteq, Tele Atlas, or IGN and mapping software such as Sage, Esri and Google. Finally, telecoms operators, necessary for the transmission of information in GPRS mode between vehicle housings and computer systems, are also involved. Orange, Bouygues and SFR have implemented applications and Sim specific maps embedded telematics issue system integrators. "We are in partnership with the players in the market," explains Franck monk, Director of the Department of Machine to Machine at Bouygues Telecom.