THE STATE OF CALIFORNIA HAS RENDERED THE MOST HEISMAN TROPHY WINNERS

Emergent BioSolutions Inc.Media Contact:Kim RootDirector, Public Affairs517-327-1543(m) Copyright Business Wire 2009. THE STATE OF CALIFORNIA HAS RENDERED THE MOST HEISMAN TROPHY WINNERS. 14 WINNERS WERE BOTH BORN AND PLAYED HIGH SCHOOL FOOTBALL IN THE GOLDEN STATE.1946 GLENN DAVIS1964 JOHN HUARTE1965 MIKE GARRETT1967 GARY BEBAN1968 O.J. SIMPSON1970 JIM PLUNKETT1979 CHARLES WHITE1981 MARCUS ALLEN1992 GINO TORRETTA1994 RASHAAN SALAAM1998 RICKY WILLIAMS2002 CARSON PALMER2004 MATT LEINART2005 REGGIE BUSH . Tom Davenport Reveals Analytical Retail Trends at NRF 2009NEW YORK(Business Wire)According to a new study from Competing on Analytics author and consultant TomDavenport, leading retail executives believe they can achieve true competitiveadvantage with retail analytics technology by using a bold, enterprise-wideapproach that involves crossing product, customer and functional boundaries. Davenport, a professor of IT and management at Babson College (Wellesley,Mass.), will offer a preview of his latest research during a special session onSunday, Jan. 11, 2009, the opening day of the National Retail Federations (NRF)annual convention in New York City The session begins at 10:15 a.m (Eastern).

Davenports research highlights will benefit retailers looking to invest indatabase-driven analytics as a catalyst for competitive advantage. Whilepinpointing best practices and offering practical hands-on advice, Davenportwill focus on analytical trends and specific areas where enterprise-classanalytics contribute business value well beyond the initial investment. Analytics drive market differentiation and customer-centric marketing. Analytics help retailers achieve demand-driven supply chain optimization.

Retail leaders increasingly manage analytical resources in centralcross-functional teams, with an integrated data warehouse, rather than in silos. Analytics professionals are in short supply, and demand for them is greaterthan ever. The epicenter of analytical capabilities is shifting from manufacturers toretailers.Thirty-three major North American retailers participated in Davenports studyduring the second half of 2008. They represented a wide variety of retail firms,from grocery, apparel and outdoor to fast food and home improvement companies.Retailers whose analytical activities are described in the study includeAmazon , Brooks Brothers, eBay, HEB, The Hudsons Bay Company, Neiman Marcus,and Nordstrom, among others. These online, catalog and bricks-and-mortar retailexecutives were asked to describe the trends in analytics and data that mostaffected their businesses. Full copies of Davenports report and conclusions, "Retail Analytics TrendResearch Study," will be available in early February 2009 at Davenports NRF session and his latest researchwere co-sponsored by SAS, the leader in business analytics, and Teradata (NYSE:TDC), the worlds largest company solely focused on data warehousing andenterprise analytics.