3 in 2009 according to the OJD at best 148

For the world fashion enthusiasts spread the Vogue Fashion Night, to be held on 7 September in Paris: this evening, between 18 and 23 hours, the magazine will organize animations to 60 shops of the "Golden Triangle" (avenue Georges-V, avenue Montaigne, rue François-1). Last year, according to Xavier Romatet, CEO of Condé Nast in France, the event met a real success. "Nineteen shops have realized record sales date there," he said. To the editor of "Vogue", commissioned by the shops, it take advantage of the great image of the brand to find new sources of income. A strategy in the world by the family group of New York: he appointed a head of the operation of the marks and even opened a "Vogue Café" in Moscow.

"I wish that revenue off press represent 5 of our turnover in 2011, 10 in 2012, and 15 in 2013", said Xavier Romatet. France, 2010 will be a year of testing. The group will organise a short-lived bar "Vogue" at the Crillon during the fashion week, an exhibition of Interior design with its magazine of decoration "ad" and Artcurial, a bar "GQ" to the world of the automobile, an exhibition of photos of fashion Home European of photography... It will also expand partnerships in television, on Stylia (ex-Odyssée), the string "luxury and fashion" of the TF1 group, or even on Paris Première.

Sustained release

Condé Nast, is strategic to diversify, at the time where the press passes through one of the most serious crises in its history. Not that the group go poorly. It does not disclose its results, but legal accounts published by its French subsidiary reported a net profit of EUR 5.8 million for a turnover of 66 million in 2009. Condé Nast France suffered yet like the rest of the advertising crisis. But its turnover has dropped by "only" 13 year last in a market decline of 18.

Because its magazines continue to sell out well: the dissemination of "Vogue" continues to advance ( 6.3 in 2009, according to the OJD, at best 148.753), same as that of "Glamour" ( 0.5, to 387.605 best); that the monthly "GQ", launched in 2008, has remained stable (best 75.272 in 2009). The Group continues to invest in its securities: it has launched a new formula of "gq" in March and prepares the "Glamour" (read below). The "Vogue" October issue will be its ninety years: it will be a number outstanding, 620 pages, including 350 of advertising (an absolute record), which will be sold with a portfolio of 90 photos of mythic mode in "Vogue". The resumption of the advertising market, combined with these initiatives, should result in the account of results. "Our sales should advance this year of 10, and our profitability by more than 50 ", provides Xavier Romatet. And the Group should begin work as early as the year next to launch promised in France 2012. It will be one of the global brands of the Group ("vanity fair", "traveler", "Wired", etc.), but do not know yet which.